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Introduction The global business landscape has witnessed an increasingly fierce competition, pushing companies to seek effective strategies to maintain and enhance their competitiveness. Among these strategies, the role of supply chain capability stands out as a key factor in driving success.
It was back in 2004 in Romania – I am Romanian – and at the time I was working as a Marketing Assistant at British American Tobacco. If we look at how specialised supply chain is, the specialism required to perform jobs like demandplanning, supply planning, employee retention and relationships are vital.
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