McDonald’s Supply Chain Challenge: Switching from Frozen to Fresh Burgers!
Supply Chain Game Changer
NOVEMBER 15, 2018
The chain has lost 500 milion restaurant visits since 2012, according to CIPS, as customers have flocked to more fast-casual alternatives. The brand has taken a hit, and now the company is relying on its prodigious Supply Chain to innovate and turn things around. So what are the Supply Chain Management implications here?
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