How Air Jordans Became the Greatest Shoes of All Time!
Supply Chain Game Changer
AUGUST 7, 2019
The hype also contributes to boosted sales for later releases of the same line, like in the case of 2013’s What The LeBron X and 2014’s What The LeBron XI , where a string of unrequited demand contributed to selling a similar shoe at the same price, but much greater volumes the following year. This improves the overall brand value.
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