Cross Purposes: Does demand planning belong with merchandising or supply chain?
The Network Effect
FEBRUARY 6, 2015
His name is Ian and he is the VP of Supply Chain at a mid-sized retailer (with vast prior experience at a large retailer). Who does the Demand Planning group report to?”. The goal of the demand planning process is to create a sales forecast that is as accurate and unbiased as possible. One job or two?”.
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