article thumbnail

Brick and Mortar Stores: Stand Up and Unite!

Supply Chain Game Changer

Again, Customers want unlimited flexibility and choice at all stages of their omni-channel buying process. What Do Retailers Want? First of all Retailers do want happy customers. For an unhappy customer will either walk out of the store or just go to another website without a second glance or thought.

article thumbnail

Raising the Bar! The Omni-channel Approach to Customer Experience!

Supply Chain Game Changer

Many buyers are familiar with the frustration of losing their wish lists and carts when they choose to continue their buying process on another device. A seamless experience which syncs these channels gives the customer a level of convenience and personalization that positively impacts their buying decisions.

Buyers 43