McDonald’s Supply Chain Challenge: Switching from Frozen to Fresh Burgers!
Supply Chain Game Changer
NOVEMBER 15, 2018
The company’s new CEO Chris Kempczinski has undertaken efforts to revitalize the brand since his appointment in 2017, and this rolling adoption of fresh beef as opposed to frozen is the latest – and one of the more complex, from a change management standpoint. So what are the Supply Chain Management implications here?
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