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The Amazing Supply Chain of Data

All Things Supply Chain

In supply chain management, data and its targeted analytics are necessary to make statements about important influences on the supply chain: Which deliveries are often uncertain? Which materials or products…

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How Data Privacy Regulations Affect Your Supply Chain

All Things Supply Chain

Data privacy regulations are becoming increasingly important as businesses become more and more aware of the importance of data security. Questions like how data privacy regulations can affect the supply…

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Early detection of supply chain bottlenecks due to Covid-19 with data analytics

All Things Supply Chain

Especially in the current crisis, it can be enormously important for companies to recognize supply chain bottlenecks early on in order to be able to act directly. The coronavirus crisis…

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Keeping your supply chain on track with real-time data

All Things Supply Chain

Since the Covid-19 pandemic, supply chains have faced geopolitical tensions, environmental challenges and significant disruptions, like the bridge accident in Baltimore. Despite some recovery, the Red Sea remains a concern…

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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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How to forecast market trends using procurement data

RPF360

This guest post, exploring how to leverage procurement data, was written and contributed by technology expert Jenn Fulmer of TechnologyAdvice. The post How to forecast market trends using procurement data appeared first on RFP360. While no one could have predicted the specific circumstances and outcomes, we find ourselves now [.].

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Harness The Power of Data To Optimize Your Supply Chains

All Things Supply Chain

The global logistics automation market has been growing at a Compound Annual Growth Rate (CAGR) of 12.4% since 2020, the highest growth rate of any supply chain market. By 2026,…

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%

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Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

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What I Wish I Knew: How To Build a Data-Driven Company

Speaker: Rachel Bradley-Haas and Aneal Vallurupalli

All companies need data to drive their growth and make good decisions, but timely access to relevant, clean data requires more than data feeds. It takes a shift in thinking and a change to the way all operating units approach their jobs.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Leverage intent data. Personalize messages to your priority accounts. And much more!

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.