Data Related Topics 
Procurement Leaders
AUGUST 19, 2024
Data has become the lifeblood of business. The challenge, as we all well know, is finding the right data, at the right time, and applying it to the right situations to elevate both the quality and impact of decision-making. This is, of course, a two-way street: data challenges are in no way unique to CPOs and their teams.
All Things Supply Chain
OCTOBER 12, 2022
Data privacy regulations are becoming increasingly important as businesses become more and more aware of the importance of data security. Questions like how data privacy regulations can affect the supply…
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All Things Supply Chain
JULY 8, 2024
Traditionally, purchasing and supply management (PSM) has strongly relied on data management, as procurement managers need to dispose of, clean, and update data of different natures to compare suppliers’ performance,…
All Things Supply Chain
NOVEMBER 2, 2020
In supply chain management, data and its targeted analytics are necessary to make statements about important influences on the supply chain: Which deliveries are often uncertain? Which materials or products…
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
All Things Supply Chain
SEPTEMBER 16, 2024
Since the Covid-19 pandemic, supply chains have faced geopolitical tensions, environmental challenges and significant disruptions, like the bridge accident in Baltimore. Despite some recovery, the Red Sea remains a concern…
Procurement Insights
MARCH 28, 2024
The general consensus was to avoid AI projects that involve dependency on clean data.” – Procurement Leaders | A World 50 Group Community – [link] There is nothing wrong with a quick win – or a series of quick wins per Jom Collins’ Flywheel model.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Speaker: Rachel Bradley-Haas and Aneal Vallurupalli
All companies need data to drive their growth and make good decisions, but timely access to relevant, clean data requires more than data feeds. It takes a shift in thinking and a change to the way all operating units approach their jobs.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Advertiser: ZoomInfo
Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Leverage intent data. Personalize messages to your priority accounts. And much more!
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
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