How Did AI Hurt Red Lobster But Help ALDI?
Procurement Insights
MAY 26, 2024
Under Kenny, Red Lobster also cut two of its longtime shrimp suppliers— and competitors to Thai Union — to purchase more shrimp from Thai Union at higher costs, according to Red Lobster’s bankruptcy filing. Kenny’s decision came “in apparent coordination with Thai Union and under the guise of a ‘quality review,’” Red Lobster said. These changes culminated in a $20 endless shrimp promotion in 2023 that would come back to haunt Red Lobster.
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