CPO Crunch: Stories > numbers
Procurement Leaders
SEPTEMBER 23, 2024
A few years ago, I had a conversation with Gregoire Letort, the then CPO of Electrolux, who talked about how, when it comes to justifying investment in supplier innovation programmes, success comes down to storytelling rather than building robust business cases. His argument made sense for a number of reasons. First, supplier innovation is a no-brainer if you start with a reminder that the capability, knowledge and intellectual property that exists within the supply base far outstrips that of an
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