What Negotiation Should Really Be About
Procurement Insights
FEBRUARY 24, 2025
I don’t want the following quote from a famous business book to be misunderstood or suggest that negotiation between buyer and supplier is an act of war: “Every battle is won before it is ever fought.” For example, between March 2009 and May 2019, I aired 900 episodes of my BlogTalkRadio show. I talked with industry leaders, top politicians, and celebrity executives.
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