Why procurement solution providers have to adopt a “LOSS LEADER” mindset to succeed in an overcrowded market
Procurement Insights
DECEMBER 19, 2023
An article I wrote about Tide detergent reveals a secret that every solution provider should know – the power of a LOSS LEADER! Below is my reply to one of the many comments the article’s subject matter inspired. It also provides a direct tie-in to how procurement solution providers can stand out from what has become a mind-numbing competitive landscape.
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