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Seeing the Unseen: Teledyne FLIR’s Negotiation Breakthrough

Shapiro Negotiations Institute

Mike Walters stepped into his role as VP of Emerging Product Management at Teledyne FLIR with stars in his eyes. When SNI stepped up to the plate for Teledyne FLIR, they knew cookie-cutter seminars wouldn’t cut it. Who wouldn’t be excited about thermal cameras that could practically see through walls?

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Product Marketing vs. Demand Generation: Their Key Differences

The Thomas Blog

This article will discuss the differences between product marketing vs demand generation in terms of definition, strategies, and metrics. What Is Product Marketing? Product marketing includes extensive market research to understand what customers need, their interests, and their problems.

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